Friday, January 14, 2011

Grow your Email List

Building a quality list of opt-in prospect email addresses is more like a marathon than a sprint. It takes time to to assemble addresses of prospects who are truly interested in learning from your professional expertise, or about your products and services.There's no quick fix to building a list, but here are five ways to get started:

1)Ask your email and newsletter subscribers to forward your info to any of their friends or associates who might be interested in receiving it too.

2)Reciprocate. Ask partners and complementary newsletters to promote your newsletter to their lists while you'll do the same.

3)Ask for it. At the end of your sales process or when you're collecting prospect information at a trade show, always ask if s/he would like to receive your valuable monthly newsletter, discount coupons, or emails.

4)Post you opt-in form in a prominent place on your homepage or on any consecutive pages!

5)Incent them! Give your prospects something in exchange for their email address: a discount coupon, entry in a contest, a free e-book, etc.

What other methods are you implementing to build your list?


  1. i like the idea of asking partners and complementary newsletters to promote your newsletter to your lists while you'll do the same

    How would the recipients find receiving a newsletter they did not subscribe to?

  2. I think just promoting each other's newsletter is best. For instance, insert a description of the partner's newsletter, a sample article and a sign up link so your readers can get a taste of it and then choose to sign up if they're interested.

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  4. Another idea is to collect names at speaking engagements. You may have to raffle off an item to get attendees to part with their contact info.