You can't help but notice all the promotional marketing that big businesses put forth during the holiday season. Small business should take advantage of the season and but their best marketing foot forward too:
- JR Griggs, author of 10 Ways to Put Yourself Out of Business suggests that you "Send out Christmas cards instead of emails. People will hang a Christmas card but they will not print and hang an email." Sending holiday cards is a thoughtful way to thank your clients for their business.
- Create a fun, unique personalized item that your prospects and clients will remember. Try personalizing the stamp on your holiday cards with your logo! Or send bags of M&M's or Hershey Bars customized with your own message.
-For retail stores, offer free cider, coffee or treats to encourage your customers to linger longer.
-Offer holiday specials. Any product or service can be repackaged with a holiday offer or theme.
What holiday marketing tactics work best for your business?