Reasons to Start an E-Newsletter for Your Business

If you’re looking for ways to build trust and credibility with your prospects and clients, publishing an e-newsletter is a smart tool to consider.  A balanced, informative newsletter should support your business goals, be engaging to your readers, and provide useful content or relevant promotions.

Here are six reasons to get your e-newsletter up and running now:

1. Build Relationships-  A newsletter can provide the opportunity to connect with your audiences by consistently providing valuable content while also keeping them engaged and interested. Relationships require work and regular connections. An e-newsletter can help you accomplish that.

2. Establish Your Expertise- By sharing industry news, insights and tips in your newsletter, you can establish yourself as a thought leader or expert.

3. Cost-Effective Marketing- E-newsletters require a minimal investment beyond time and effort! Tools like Constant Contact offer newsletter email templates that are easy to use and inexpensive.

4. Brand Awareness-  E-newsletters are a smart way to increase knowledge of your brand by regularly staying in touch with your clients and prospects and reminding them of your business, product or services.

5. Collect Valuable Feedback- Include survey questions or polls in your e-newsletter to better understand your audience and improve your offerings to them.

6. Drive Traffic to Your Site- E-newsletters should be kept brief and lead your reader to your website, blog or a landing page where they can find more information.

Your customers and prospects want to hear from you! So are you ready to take the next steps to start your e-newsletter?  Now that you know how they can help your business, it’s time to incorporate one into your own marketing strategy!